Symphony innova20 (4+128)

Symphony Mobile - A brand of EDISON Group, undoubtedly soars ahead of its competitors in the mobile handset industry of Bangladesh at an indomitable pace. Despite entering the market only at the end of 2008 & facing strong competition from the international manufacturer, the growth of SYMPHONY is pushing the boundaries. Symphony relentlessly pursues to set the benchmark for exemplary service and stable, consistent solutions, which made the brand a market leader in the handset segment in 2010 and kept the position in consecutive years. Symphony is now beloved by highest number of users and the number is growing every day. Despite being sold at affordable prices, the brand has won the heart of its users through incomparable after-sales services while capitalizing on contemporary features and styling and upholding international standards. Symphony has hence become the most preferred choice for the people of Bangladesh as the brand contributes to their lifestyle in a positive manner. The principal aim of the company is to continually serve its most valued premium assets – its customers – by consistently providing exceptional customer service and simultaneously looking for innovative ways to deliver value to them. SYMPHONY concentrates on its after-sales service through all possible standard channels with high accessibility to ensure quality customer service, focusing on the continual service improvement process, which is based on customer feedback through its countrywide service channel. The group has started a production unit for handsets and accessories in 2018 and currently has an assembling plant at a 180,000+ sq. feet establishment with 10 million+ yearly production capacity where more than 1,500 factory workers serve there. This is a revolutionary development as it gives the company more control and opportunity to capitalize on the handset market dynamics Journey To The Top Within just two years of inception, Symphony achieved the market leader position and since 2011, the brand is holding the title for being the ‘Number 1 handset brand’ in Bangladesh till today. Even just a few years back, the mobile device industry was mostly driven by Nokia, a few other international players and a huge segment of illegally imported brands. Competitive pricing strategy, adaptation of cutting-edge innovation and the largest nationwide distribution of over 17,000 outlets have contributed behind the success of Symphony. At the moment, the brand holds 29 of total market share and 23 of the smartphone market share in the country. To offer the essence of the latest technological innovation at an economical price, Symphony has generally directed its communications towards the youngsters and the aspiring middle-income youth. Symphony has thereby positioned itself uniquely as the general people’s local brand, a trait which even its international competitors cannot shake.